According to a statement made by Linden Lab CEO Ebbe Altberg to Forbes about the Monstercat 8th anniversary concert event in Sansar: It’s no secret that most social VR platforms are struggling to attract users. ( The Ugandan Knuckles meme helped a lot, too, by becoming a self-perpetuating cycle that helped popularize VRChat.) While the platform peaked at 28,500 simultaneous users, it has since settled down to around 6,000 concurrent users in recent months, which still makes it the most popular social VR platform so far.
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( Be careful what you wish for, because you just might get it!)īut obviously, PewDiePie and his fellow livestreamers on Twitch and YouTube were a powerful, free promotional tool for VRChat. I remember how they struggled to keep their servers running smoothly to deal with this unexpected onslaught over the Christmas holidays in 2017, and they were eventually forced to implement a detailed safety and trust system to cope with the resulting tidal wave of harassment and griefing on the platform. VRChat was probably just as surprised as everybody else by this sudden spike in users. Now, I’m pretty sure that PewDiePie did not sign an endorsement deal with VRChat he probably just stumbled across it and thought it was entertaining enough to share with his audience of 98.6 million viewers. Now, you might remember that PewDiePie was one of the YouTubers who devoted coverage to the social VR platform VRChat in late 2017 and early 2018, which led to a surge in the number of concurrent users (here is a chart from Steam showing the number of concurrent users of VRChat over time, with an arrow pointing to that surge): For example, the 28-year-old Swedish YouTuber Felix Kjellberg (a.k.a PewDiePie) earned US$15.5 million last year, according to Forbes. These are people who have been able to attract significant numbers of subscribers to their YouTube video content, and earn hundreds of thousands-even millions-of dollars a year with advertising and endorsement deals.
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